Who we are
We are a highly motivated, highly skilled team of award
winning incentive management professionals.
1. Our Story
This is our history, our inspiration and the path we have followed.
2. Incentive stuff we are reading
We never stop learning and growing. Here is what some other experts have written.
3. Incentive stuff we are watching
We never stop think about inspiration and motivation. Here is what you can view at your own leisure... and be inspired to improve.
Passion and Intellect
More About Us
We are an Incentive Management Solutions company.
We are passionate about about people and motivation.
We pride ourselves on innovative solutions that break the mould.
We believe in data analysis. The data holds many answers.
We never stop questioning, listening, researching or learning.
We are not afraid to trust our instincts.
At the Helm
Hendrik Bruwer
Chartered Accountant(SA)
Hendrik is a leader in the field of Incentive Programme design. He was the runner up in the 2007 SARA Remuneration
Strategist of the year.
Rian Fischer
Chartered Accountant(SA), currently studying towards a GRP at World at Work.
Rian has a passsion for proving results achieved using quantitative metrics.
With his international experience he gives a multi-cultural perspective to problems.
Catherine Anne Ward
BA (University of Stellenbosch)
Catherine believes in a holistic wellness approach. She ensures that our clients have balanced programmes.
Duran Heneke
B. Comm (Actuarial Sciences)
Duran is an actuarial student... afterall we do not want to leave your results to chance and waste your people's time chasing improbable goals.
Tammy Wilmot
BA (Rhodes University), Certificate in organisational development and management of change (Rhodes University)
Getting your message across day after day after day is a key element of success. Tammy has vast experience in proper participant dialogue.
Jane Hobden
Bachelor of Science, majoring in pure Mathematics (Rhodes University)
Jane has international experience having worked in London in the actuarial field.
Passion and Intellect
More About Us
We are an Incentive Management Solutions company.
We are passionate about about people and motivation.
We pride ourselves on breaking the mould and innovative solutions.
We believe in data analysis. The data holds many answers.
We never stop questioning, listening, researching or learning.
We are not afraid to trust our instincts.
At the Helm
Hendrik Bruwer
Chartered Accountant(SA)
Hendrik is a leader in the field of Incentive Programme design. He was the runner up in the 2007 SARA Remuneration
Strategist of the year.
Rian Fische
Chartered Accountant(SA), currently studying towards a GRP at World at Work.
Rian has a passsion for proving results achieved using quantitative metrics.
With his international experience he gives a multi-cultural perspective to problems.
Catherine Anne Ward
BA (University of Stellenbosch)
Catherine believes in a holistic wellness approach. She ensures that our clients have balanced programmes.
Duran Heneke
B. Comm (Actuarial Sciences)
Duran is an actuarial student... afterall we do not want to leave your results to chance and waste your people's time chasing improbable goals.
Tammy Wilmot
BA (Rhodes University), Certificate in organisational development and management of change (Rhodes University)
Getting your message across day after day after day is a key element of success. Tammy has vast experience in proper participant dialogue.
Jane Hobden
Bachelor of Science, majoring in pure Mathematics (Rhodes University)
Jane has international experience having worked in London in the actuarial field.
The Road We Have Travelled
Our History
It all began on a Friday afternoon in France. Hendrik was attending a
lecture at INSEAD delivered by sales guru, Erin Anderson.
Hendrik and Rian had discussed their beliefs about incentive programme management many
times before and, during this lecture, it became
clear their beliefs were being validated.
This gave them the confirmation they needed and Forty One Incentive, a Strategic
Incentive Management company, was born.
Both partners have been involved in incentive management since
1994 and have been successfully managing nationwide corporate incentive programmes since 2001.
Key Events in our History
1994 we began working in incentive management
2001 our first national incentive management programme was a huge success
2007 Forty One as it now exists was formed
Want to see our
first website?
Inspiration from the Big Screen
Worth Watching
1: Death of a salesman (based on the play by Arthur Miller)
Dustin Hoffman and John Malkovich star in this classic tale
of the salesperson’s soul
2: We are Marshall
Inspiring story of a team overcoming extreme adversity,
focussing on the leadership role of the coach. Ultimately you need skilled people. Starring Matthew McConaughey
3: Golf’s Greatest Moments
Collection of titanic rivalry,
playing in the zone and heartbreaking moments presented by Steve Rider. Performance on the edge.
4: The Great Ideas of Psychology
From the Great Courses series from the Teaching Company series
and presented by Prof Daniel H Robinson
5: On any given Sunday
An adrenalin soaking story about the people
in, around and out of an American football team
Our Reading List
A Few Books we Recomend
1: Beyond Budgeting: How Managers Can Break Free from the Annual Performance Trap
by Jeremy Hope, Robin Fraser
The annual budgeting process causes dysfunctional and unethical managerial behavior.
2: Forced Ranking: Making Performance Management Work by Richard C. Grote
Your work performance is relative to your peersin the business, not to a benchmark.
3: Good to Great: Why Some Companies Make the Leap and Others Don't
by James Charles Collins
Fantastic research project and source of the “Disciplined People, Disciplined Thought, Disciplined Action” tagline
4: 1001 Ways to Reward Employees by Bob Nelson, 1994
1001 quick and simple ways to reward people this afternoon.
5: The visual display of quantitative information Edward R. Tufte
One Picture really says a 1000 word.
6: The Balanced Scorecard: Translating Strategy into Action by Robert S. Kaplan, David P. Norton - Business & Economics - 1996
You are what you measure.
7: Compensating the sales force by David J. Cichelli
Why role clarity is more important than industry thinking and direction.
8: The Black Swan: The impact of the highly improbable
by Nassim Taleb - Business & Economics - 2007
Statistics, but not the way you have been taught.
